Friday, October 15, 2010
This is an Absolut Vodka campaign. These four ads were actually all found next to each other in the same magazine. Each are similar in that they depict beautiful models in sexy clothing looking dramatic. The bottle of the particular flavor for each ad is featured in the lower left along with a cocktail, whose recipe can be found in the top left. The unmistable "Absolut" logo is at the bottom of each page with a scripted "Cocktails Perfected." The scenes in each ad have a strange, retro feel to them. They are different in that each one highlights one specific color, a color closely associated with each respective cocktail. Green for the tonic and lime cocktail, pink for the cosmo, red for the Bloody Mary, and orange for the orange crush.