I found this example of verbal definition in the October issue of Every Day with Rachael Ray. This is a description of milkshakes around the country - Nashville, New York City, Chicago, and Philadelphia. They all sound amazing, but my favorite is from Philly (on the far right.) "The Caramel Apple Pie Hot Milkshake is a slab of warm pie sinking into a vanilla shake, draped in hot caramel and served with a spoon and a straw for mixing, eating, slurping and licking clean." This description defines the product distinctly (and tastefully) using strong, enticing verbs.